A Few Words From Creator Sera Hathaway

When opening HI FASHION in 2009 my aim for the store was to create a space for the modern women of today where she could be inspired and excited by fashion, and create her own distinctive style. I also wanted to create a place to showcase the unique, inspirational styles and stories behind all our New Zealand designers.

HI FASHION.co.nz was born from the simple fact that I wanted to re-create the physical store that people love so much, online - making a space for people to unwind and relax and get all those luxury must-have New Zealand designer pieces easy, stress-free and overnight!

HI FASHION is for the style-savvy who love to shop but just don’t seem to have time.  I have created a place for you to relax and unwind and browse through the racks of HI FASHION, in your own time.

Let me take the stress out of finding those must have items.